Snack Freedom is Here

In 2019 we introduced the world to our new snack spokesman. Well, you know what happened next. Our latest campaign reminded everyone that being stuck at home with all your favorite snacks isn’t all that bad.

A Campaign Inspired by Data


The data from the The Human Connection Score™ indicated we needed to dial up brand personality and that consumers were tired of food guilt trips. What’s more personable than goats and donkeys?

Learn more about the Human Connection Score

Grab a Snack. Win a Snack.


When we launched during Super Bowl LIII, we wanted to make sure snacking felt naturally a part of the game experience. So we asked fans to “bet” on the game for a chance to win snacks and custom snack swag.

The Launch Was Award Winning

Campaign Imagery and Social Highlights


For even more campaign imagery, check out Campfire Studio

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