B2B With a Personal Touch
Antron is the industry gold standard when it comes to carpet fibers. Their technology and focus on putting people first inspired this people-first campaign.
For People From People
We photographed 100s of employees (in 1 day) to make the Antron logo inside a fingerprint. The mark, both in people form and line form, became the art for all B2B print materials.
B2B Does Social, Too
Instagram isn’t just for food photography and puppy videos. The people-first approach made for some beautiful lifestyle-focused social content.