Business Unusual

Business Unusual

A ROADMAP IN THESE TIMES OF UNCERTAINTY In the best of times, most people prefer brands that feel more human. And in times like these, facing a global pandemic and economic downturn, being more human is exactly what people need. It goes without saying that these are...
Scout Rebrands Washington State

Scout Rebrands Washington State

SCOUT GOES BACK TO SCHOOL A fresh rebrand for Washington State University Washington State University has selected Scout, in partnership with The Harris Poll, to lead brand strategy and a new brand campaign for its prestigious Carson College of Business.  “Scout is...
Scout Launches Human Connection Score

Scout Launches Human Connection Score

NEW PRODUCT. WHO DIS? Introducing The Human Connection Score™ Our obsession with humans is so big, we made a service out of it. Scout recently launched a new proprietary tool to track how “human” a brand is and the strength of that brand’s connection to people: The...
A New Brand Campaign from Farm Rich

A New Brand Campaign from Farm Rich

IF YOU WANNA GRAB A SNACK, GRAB A SNACK Introducing a new spokesman for Farm Rich There are more food choices for today’s consumers than ever before – packed with messages about when, what, why, even where to eat. Now, Farm Rich, one of the nation’s largest snack and...
Scout Is On The Move

Scout Is On The Move

CAN SOMEONE FORWARD OUR MAIL? Scout has new coordinates Know any good lunch spots in Midtown? As of March 1, 2020, we’re moving from one end of Peachtree to the other. So, see you later, Lenox Mall. Hello, Colony Square. “Our home in Buckhead has served us well for...