A fresh rebrand for Washington State University

Washington State University has selected Scout, in partnership with The Harris Poll, to lead brand strategy and a new brand campaign for its prestigious Carson College of Business. 

“Scout is honored to be working with The Carson College of Business,” said president of Scout, Cheryl Maher. “They are a well-respected institution with a great team and a lot of new innovations that we can’t wait to introduce to the Pacific Northwest.”

WSU will be implementing Scout’s unique, data-driven methodology, The Human Connection Score™. The score uses data to quantify how “human” a brand is to determine the strength of the brand’s connection to consumers.

New brand work is slated to launch in 2020-2021.