We literally need a bigger boat

When our client, SeaPak, acquired Morey’s Fine Fish and Seafood, they asked us to show everyone just how fresh it is.

So, yeah, we put a bear in the freezer aisle. SeaPak enlisted Scout to help transition Morey’s under the SeaPak umbrella and launch this new and improved brand with a new website, social media, and, yes, bears in commercials.

We’ve always had a heart for seafood, but Morey’s incredible variety of signature creations with chef-inspired marinades has genuinely exceeded our expectations.

Now we’re off to tell our friends in the forest how delicious these products taste – inspiring trial and driving loyalty amongst the brands’ target consumers.