CHECK IS IN
Scout becomes the new AOR for AuburnBank.
Scout has been named Agency of Record for AuburnBank, one of the oldest and largest community banks in Alabama.
Founded in 1907, AuburnBank was the first financial institution in Auburn, Alabama and has consistently been named one of the “Top 200 Community Banks” in the nation by American Banker magazine. The community-oriented bank focuses primarily on offering commercial and consumer loan and deposit services to individuals, and small and middle market businesses.
The business was awarded to Scout following an agency-led RFP process. The agencies’ responsibilities include branding, cross-medium creative development, and strategy – all of which is founded in data that will drive growth of the AuburnBank business.
“Scout impressed us right off the bat by challenging our thinking and encouraging us to step out of our comfort zone” said Gene Dulaney, SVP, Business Development/Marketing, at AuburnBank. “We’re really looking forward to seeing what this partnership brings to our bank and customers.”
“We’re thrilled to have the opportunity to work with such a deep-rooted brand and are appreciative of the Auburn Bank team’s openness to our admittedly distinctive strategic approach,” said Cheryl Maher, president of Scout. “We also love working with great people – and the AuburnBank team epitomizes that.”