SCOUT ANNOUNCES EXPANSION WITH NEW FEMALE LEADERSHIP
ATLANTA, GA. – Atlanta-based advertising and creative agency SCOUT announced the promotion of Cheryl Maher to President of the Consumer Division and the addition of Mara Evans as Vice President and Managing Creative Director.
In an industry in which currently only eleven percent of Creative Directors are women yet eighty percent of consumer spending is influenced by women, SCOUT is continuing to expand its team with these new appointments. The agency’s consumer and B2B division has a unique process for identifying the human connection and perception of clients through their research and analytics-based Human Brand Method.
"Cheryl's promotion has made an immediate positive impact," said Jennifer Brekke, CEO and Principal of SCOUT. "Her role in guiding our teams to deliver innovative, creative, and data-driven solutions for our clients has been pivotal to our growth over the years, and now she’s further committed to expanding both our client portfolio and our internal talent pool.”
Maher has held leadership roles at SCOUT since 2004, most recently as SVP and Chief Client Officer, where she developed the agency’s new, trademarked brand development model, The Human Brand Method, which evaluates a brand’s human connection within five areas of feeling and engagement to better inform marketing plans. She has coached and led account service, strategy, and overall client services for brands including STAINMASTER, INVISTA, The Coca-Cola Company, Campbell Soup Company, Farm Rich, SeaPak, and Carvel.
Mara Evans joins SCOUT with an impressive body of knowledge and experience, including several years in various creative leadership roles. A graduate of the University of Georgia and Creative Circus, Evans has worked at top agencies and brands including DDB, Anomaly, Ogilvy, Crispin, Porter + Bogusky, and Deutsch LA. She applied her talents to impactful creative ideas for clients including Old Navy, Converse, Vitamin Water, IKEA and Royal Caribbean before appearing client-side at TOMS as the Global Creative Director and leader of their recent rebranding efforts.
“With Mara on board, we are already creating even more bold, brave ideas that enable our clients to connect with their customers in unique and impactful ways,” said Maher.
Through SCOUT’s continued growth, the agency intends to strengthen its strategic capabilities and provide quality creative solutions that will continue to build meaningful connections between brands and consumers.