HUMAN BRAND METHOD℠
The Human Brand Method™ is the SCOUT proprietary brand strategy and activation process that leverages truth through insights to find opportunities for brands to connect with a target on an emotional, human level.
We create groundbreaking ideas fueled by these truthful human insights that deliver sustainable and meaningful human connections.
- Partner Identification + Co-promotion
- New Product Launch + Testing
- Promotion + Couponing Strategy + Execution
- Shopper-Activated Media
- Creative Customer Journeys
- ROI/Analytics/Optimization
- 360° Campaigns
- Experiential Activations
- Digital Innovations
- Social Media
- CRM/Loyalty
- Public Relations/Influencer Campaigns
HUMAN CONNECTION SCORE℠
To guide this work, we pioneered a new metric fueled by our partner The Harris Poll: The Human Connection Score. The score measures how a brand performs across five unique characteristics revealing how effectively they connect on a human level. The score is the place we start and is the key performance indicator along a brand’s path.

Trust | Personality | Warmth | Social Impact | Fit
SCOUT tested and proved that the most successful brands in the world behaved not like brands, but more like humans.
Sign up with your email address to receive news and updates