Our method

The Human Brand Method™ is the SCOUT proprietary brand strategy and activation process that leverages truth through insights to find opportunities for brands to connect with a target on an emotional, human level.

We create ground-breaking ideas fueled by these truthful human insights that deliver sustainable and meaningful human connections.

 
  • Partner Identification + Co-promotion
  • New Product Launch + Testing
  • Promotion + Couponing Strategy + Execution
  • Shopper-Activated Media
  • Creative Customer Journeys
  • ROI/Analytics/Optimization
  • 360° Campaigns
  • Experiential Activations
  • Digital Innovations
  • Social Media
  • CRM/Loyalty
  • Public Relations/Influencer Campaigns
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HUMAN CONNECTION SCORE ™

To guide this work, we pioneered a new metric fueled by our partner The Harris Poll: The Human Connection Score. The Score represents performance across five unique brand characteristics to reveal how human a brand is perceived and therefore how it’s connecting. The score is the first place we start and is the key KPI along a brand's path.

Trust     |    Personality     |    Warmth     |    Social Impact     |    Fit

SCOUT tested and proved that the most successful brands in the world behaved not like brands, but more like humans.

 

Fact: 63% of people are influenced more by other people than brands.

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Fact: The Harris Poll is the longest-running survey in the history of the USA.