Our method
The Human Brand Method™ is the SCOUT proprietary brand strategy and activation process that leverages truth through insights to find opportunities for brands to connect with a target on an emotional, human level.
We create ground-breaking ideas fueled by these truthful human insights that deliver sustainable and meaningful human connections.
- Partner Identification + Co-promotion
- New Product Launch + Testing
- Promotion + Couponing Strategy + Execution
- Shopper-Activated Media
- Creative Customer Journeys
- ROI/Analytics/Optimization
- 360° Campaigns
- Experiential Activations
- Digital Innovations
- Social Media
- CRM/Loyalty
- Public Relations/Influencer Campaigns
HUMAN CONNECTION SCORE ™
To guide this work, we pioneered a new metric fueled by our partner The Harris Poll: The Human Connection Score. The Score represents performance across five unique brand characteristics to reveal how human a brand is perceived and therefore how it’s connecting. The score is the first place we start and is the key KPI along a brand's path.
Trust | Personality | Warmth | Social Impact | Fit
SCOUT tested and proved that the most successful brands in the world behaved not like brands, but more like humans.
Fact: 63% of people are influenced more by other people than brands.
