The Human Brand Method is the SCOUT proprietary brand strategy and activation process that leverages truth through insights to find opportunities for brands to connect with a target on an emotional, human level.

We create groundbreaking ideas fueled by these truthful human insights that deliver sustainable and meaningful human connections.

  • Partner Identification + Co-promotion
  • New Product Launch + Testing
  • Promotion + Couponing Strategy + Execution
  • Shopper-Activated Media
  • Creative Customer Journeys
  • ROI/Analytics/Optimization
  • 360° Campaigns
  • Experiential Activations
  • Digital Innovations
  • Social Media
  • CRM/Loyalty
  • Public Relations/Influencer Campaigns


To guide this work, we pioneered a new metric fueled by our partner The Harris Poll: The Human Connection Score. The score measures how a brand performs across five unique characteristics revealing how effectively they connect on a human level. The score is the place we start and is the key performance indicator along a brand’s path.

Trust     |    Personality     |    Warmth     |    Social Impact     |    Fit

SCOUT tested and proved that the most successful brands in the world behaved not like brands, but more like humans.


63% of people are influenced more by other people than by brands.


The Harris Poll is the longest-running survey in the history of the USA.