HUMAN BRAND METHOD
The Human Brand Method™ is the SCOUT proprietary brand strategy and activation process that leverages truth through insights to find opportunities for brands to connect with a target on an emotional, human level.
We create groundbreaking ideas fueled by these truthful human insights that deliver sustainable and meaningful human connections.
- Partner Identification + Co-promotion
- New Product Launch + Testing
- Promotion + Couponing Strategy + Execution
- Shopper-Activated Media
- Creative Customer Journeys
- 360° Campaigns
- Experiential Activations
- Digital Innovations
- Social Media
- Public Relations/Influencer Campaigns
HUMAN CONNECTION SCORE
To guide this work, we pioneered a new metric fueled by our partner The Harris Poll: The Human Connection Score. The score measures how a brand performs across five unique characteristics revealing how effectively they connect on a human level. The score is the place we start and is the key performance indicator along a brand’s path.
Trust | Personality | Warmth | Social Impact | Fit
SCOUT tested and proved that the most successful brands in the world behaved not like brands, but more like humans.
63% of people are influenced more by other people than by brands.
The Harris Poll is the longest-running survey in the history of the USA.
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